Technology News

Technology News

  • SpaceX is sending Nickelodeon slime, an Adidas soccer ball, and 5,500 other experiments and supplies to space 24/07/2019
    Slime will be delivered to the International Space Station via SpaceX's Falcon 9 rocket to promote STEM-related interest in elementary and middle school students though educational videos and digital content. Crew members will conduct experiments "to spark an interest in microgravity research and help students learn about STEM topics such as fluid flow and materials engineering." The Falcon 9 rocket will carry 5,500 other experiments and supplies on board, including an Adidas soccer ball to study the aerodynamics of free-flying soccer balls in microgravity. Visit Business Insider's homepage for more stories. Over the years, Nickelodeon slime has come in contact with celebrities, musicians, and athletes here on Earth — and soon, it will reach astronauts in outer space. According to a press release published earlier this month, the green substance will be delivered to the International Space Station to promote STEM-related interest in elementary and middle school students though educational videos and digital content. Crew members will conduct experiments "to spark an interest in microgravity research and help students learn about STEM topics such as fluid flow and materials engineering," according to the press release. The experiments will reveal the effects of microgravity on slime, which is a non-Newtonian fluid — a material that can change its viscosity or resistance to flow. The slime, alongside 5,500 other experiments and supplies, will be aboard the SpaceX Falcon 9, which is set to launch at 6:24 pm ET on Wednesday from Cape Canaveral Air Force Station in Florida. It will be the SpaceX's 18th cargo resupply mission to the space station for NASA thus far. "We're going to slime a couple of astronauts and put it through a couple demonstrations," Andrew Machles, a vice president of public affairs at Viacom, which owns Nickelodeon, told CNN. Read more: Here's what Nickelodeon slime is made of — according to 'Double Dare' host Marc Summers The educational content could be made public as soon as September via Nickelodeon's television and online streaming, Machles said. While the Falcon 9 will carry other scientific experiments on board, such as cell cultures, microbial growths, and lab rats, the rocket has another unlikely passenger: an Adidas soccer ball. "Observing and measuring the motion of soccer balls in microgravity improves understanding of the general behavior of free-flying objects," NASA told CNN. "This could contribute to better design and use of free-flying objects such as small robots in spacecraft." ISS crew members will investigate the aerodynamics of free-flying soccer balls in microgravity by measuring "the spin speed, wobble, and spin axis of balls with different shapes and textures and compare the data to Earth-based experiments," according to the press release. "Current aerodynamic research on soccer balls uses wind tunnel experiments to link aerodynamic forces and surface characteristics," the press release stated. "With microgravity, some of the physical constraints of wind tunnel experiments are removed, providing the opportunity for new data to fill in the gaps in knowledge of spherical aerodynamics."SEE ALSO: Incredible photos capture SpaceX's Falcon 9 rocket piercing the fog during its successful launch Join the conversation about this story » NOW WATCH: This summer may be hotter than you expect. Here's how hot it will get in every state.
  • These are the 8 top technology trends to watch in China 24/07/2019
    This is a preview of 2019 Technology Trends Report in China from Business Insider Intelligence and EqualOcean. EqualOcean is offering this report for the first time in English through a partnership with Business Insider Intelligence. 5G wireless will be the No. 1 technology to watch in the coming years — with international leaders like Huawei, Qualcomm, and Intel transforming not only industries but entire countries with its broad applications and economic significance. But it's not the only technology you should have on your radar. In the 2019 Technology Trends Report in China, EqualOcean, a leading China-focused industrial tech media and investment innovation research firm, breaks down eight evolving technologies that deserve special attention. These technologies are either currently undergoing or about to undergo major phases of change. This report represents a guidebook outlining which of China's technology trends will be most significant in the next two to three years. The technologies included in this report are: 5G Communication Quantum computing Edge computing Flexible display Natural language processing Immunotherapy Blockchain Immersive technology Here are some of the key takeaways from the report: Quantum computing, edge computing, and flexible display are all still in an early period, but will soon begin to attract commercial and enterprise adoption. 5G Communication, natural language processing, and immunotherapy are enjoying a popular period where there will be a breakthrough in commercialization. Now that the cryptocurrency bubble has burst and regulations have tightened, blockchain is entering a stable period where it will permeate enterprises. Immersive technology will transition to a recovery period as giant companies drive growth in applying products to the entertainment and business services markets. In full, the report: Outlines the progress of new technology in China and how it's applied, forecasting trends, potential risks, and careless investments for strategic decision-makers. Examines how to effectively use limited financial and material resources in the future and prevent innovation from becoming destructive. Serves as a reference for readers concerned about the merge of tech innovation and the industrial economy. The companies included in this report are: IBM, AWS, Google, Intel, Alibaba, D-Wave, Regetti, 1QBit, Azure, Tencent, HPE, Cisco, Samsung, LG, BOE, Apple, Xiaomi, Visionx, Microsoft, Facebook, Baidu, ByteDance, iFlytek, NOKIA, ZTE, Ericsson, MSD, Novartis, BMS, Allogene Therapeutics, Junshi, BeiGene, I-Mab Biopharma, Hyperledger, Ant Financial, Mastercard, Ethereum, Ripple, SONY, HTC, Oculus, and Magic Leap. >> Get the Report NowJoin the conversation about this story »
  • 40 Big Tech Predictions for 2019 24/07/2019
    Digital transformation has arrived. Not a single industry is safe from the unstoppable wave of digitization that is sweeping through finance, retail, transportation, and more. And in 2019, there will be even more transformative developments that will  our businesses, careers, and lives. Business Insider Intelligence, Business Insider's premium research service, has put together a list of 40 Big Tech Predictions for 2019 across Apps and Platforms, Digital Media, Payments, The Internet of Things, E-Commerce, Fintech, Transportation & Logistics, and Digital Health. Some of these major predictions include: Amazon will launch an Alexa-powered car product similar to Apple's and Google's. Amazon will buy Snapchat as the social app struggles to add users, compete with Instagram, and make money. Despite the hype around the Chase-Visa deal, it alone won't mark an inflection point for contactless payments in the U.S. Smart speaker prices will hit $20 for the newest models. Social commerce will fail to gain adoption despite social platforms' efforts. US-based trading app Robinhood will go public in 2019 — and it won't be the only one. While drone delivery regulation inched forward in 2018, the rise of 5G will see companies taking their drone delivery tests to the next level.  Telemedicine won't take off.  To get your copy of this FREE report, simply click here. Join the conversation about this story »
  • 'Too cheap to keep ignoring': Wall Street thinks Facebook is set to soar because its loyal users outweigh its endless scandals (FB) 24/07/2019
    Wall Street is bullish on Facebook as it prepares to announce its Q2 2019 earnings on Wednesday. The social network has faced constant scandals, but they haven't really dented its bottom line. It's due to be hit with a $5 billion fine from the FTC over privacy issues, but Wall Street has largely shrugged it off, viewing the core business as still strong. Click here for more BI Prime stories. Facebook is about to get hit with a record-breaking $5 billion fine, but Wall Street isn't going to let that spoil its love for the social networking company.  On Wednesday, Facebook announces its financial results for the second quarter of 2019 — and by and large the market is bullish about its prospects, with one analyst labelling its stock "too cheap to keep ignoring." The broadly positive sentiment from analysts highlights how Facebook's two years of constant scandals have done little to affect the company's meteoric growth and power, even as it is implicated in everything from the spread of hate speech that fueled genocide in Myanmar to numerous privacy lapses. In a note to investors published last week, analysts at Jefferies said that the company "arguably has the best sentiment" of any of the big tech firms right now — pointing to the fact that its share price has climbed 54% over the year to date, and as of Tuesday's close of market sits at $202.36. (They predict it will climb to up to $250.) Barclays analysts are also stoked about the company's potential, suggesting that its scandals might be largely in the rear-view mirror. "As the conversation moves away from putting out privacy fires and back toward innovation, we think FB shares can continue to move higher," they wrote.  Wall Street is expecting Facebook to post Q2 revenues of around $16.49 billion, up 25% year-over-year, according to consensus estimates compiled by Bloomberg, with earnings per share (GAAP) of $1.88. Bank of America Merrill Lynch also has an optimistic outlook (and a price target for the stock of $224). It thinks the "biggest risk" is currently "cautious commentary on [second-half of the year] revenue growth on increasing consumer privacy tools adoption, usage shifts to stories, and other changes." But there are a bunch of "green shoots" for the company that are worth paying attention to, its analyst write, including the potential for Instagram Checkout and Explore, the launch of cryptocurrency Libra, and growth of Facebook's various video products. Until there is significant evidence that users are abandoning Facebook over its scandals — something that has yet to happen — the company's business is safe, Macquarie's analysts argued: "We expect that despite horrific headlines for almost two years, usage trends remain strong. FB's user metrics (whether on Facebook or Instagram) are still key for the health of the overall ecosystem, As long as users continue to find value in FB platforms, as demonstrated by the fact that FB has 2.7b MAUs and 2.1b DAUs, we think advertisers will continue to show up. Until we see users leave, we think FB will execute with appropriate and evolving business tools and models." Facebook is also facing a $5 billion FTC settlement over privacy issues, which is expected to be announced in the coming days. This has already been priced in; the company announced last quarter that it had set aside $3 billion in anticipation for it.  It's a record-breaking fine for a tech company, but still pales in comparison compared to Facebook's quarterly revenues, and investors aren't worried about its impact on the firm. In fact, after it announced its expectations for the fine in Q1, Facebook's stock leapt by as much as 8% in after-hours trading. However, other regulatory threats are now looming on the horizon. On Tuesday, the US Department of Justice announced that it was launching an antitrust probe into "whether and how market-leading online platforms have achieved market power and are engaging in practices that have reduced competition, stifled innovation or otherwise harmed consumers." The DOJ did not specify which companies its investigation is focusing on, but share prices of Facebook, Apple, Amazon, and Google parent company Alphabet all fell about 1% (the stocks later recovered) in after-hours trading when the news came out. Got a tip? Contact this reporter via encrypted messaging app Signal at +1 (650) 636-6268 using a non-work phone, email at rprice@businessinsider.com, Telegram or WeChat at robaeprice, or Twitter DM at @robaeprice. (PR pitches by email only, please.) You can also contact Business Insider securely via SecureDrop. Read more: Mark Zuckerberg's personal security chief accused of sexual harassment and making racist remarks about Priscilla Chan by 2 former staffers Facebook says it 'unintentionally uploaded' 1.5 million people's email contacts without their consent Years of Mark Zuckerberg's old Facebook posts have vanished. The company says it 'mistakenly deleted' them. Car-bomb fears and stolen prototypes: Inside Facebook's efforts to protect its 80,000 workers around the globe Join the conversation about this story » NOW WATCH: Why Apple's Mac Pro 'trash can' was a colossal failure
  • WeWork is reportedly expected to IPO in September, earlier than investors had thought 24/07/2019
    WeWork is targeting a September IPO, which is earlier than investors had previously expected, according to a Wall Street Journal report on Tuesday.  The report said WeWork has plans to sure up a $5 billion to $6 billion asset-backed loan in the coming weeks that will decrease the amount it needs to raise in its IPO. The company's IPO paperwork is reportedly expected to become public in August, and its stock-market debut would follow in September.  Visit Business Insider's homepage for more stories. WeWork wants to go public sooner than anybody thought. According to a Wall Street Journal report on Tuesday, the co-working startup is targeting a September IPO, which is earlier than investors had previously expected. The report said WeWork has plans to sure up a $5 billion to $6 billion asset-backed loan in the coming weeks that will decrease the amount it needs to raise in its IPO. Still, WeWork — which is officially known as The We Company — is expected to try to raise "several billion" in its public offering, people familiar with the matter told The Journal.  The company's IPO paperwork is reportedly expected to become public in August, and its actual listing on the stock market would happen in September.  WeWork declined to comment to Business Insider.  WeWork confidentially filed to go public last December, and in its last funding round, the startup was valued at an impressive $47 billion. To date, the company has raised $10 billion in venture funding and debt funding since its founding in 2011.  Still, WeWork has yet to turn a profit. According to a recent financial report viewed by Business Insider, WeWork had $1.93 billion in net losses in 2018 alone.  Read more: Lots of extremely successful founders in Silicon Valley cash out early. But WeWork's CEO pocketing $700 million is still far from normal. Adam Neumann, the company's CEO and co-founder, has also been scrutinized over some of his business practices, including leasing properties in which he has ownership back to WeWork. Most recently, it was reported that Neumann cashed out some of his stake in the company and took debt out against his holdings to the tune of $700 million. Join the conversation about this story » NOW WATCH: Why Apple's Mac Pro 'trash can' was a colossal failure
  • THE TELECOMS & TECHNOLOGY FORECAST BOOK 2019: How to navigate the quickly evolving mobile, communications, and technology space (AMZN, BABA, TCEHY, AAPL, GOOGL, SNAP, TMUS, UPS, S, VZ, ROKU, SSNLF, MSI) 24/07/2019
    This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. 5G is coming, and wireless networks are poised for transformation thanks to its blazing fast connections, near-instantaneous response times, and massive device support. The networks will support over 1.5 billion 5G phones in use worldwide by 2024. Companies across the digital space need to know what this generational shift will do to enable new practices, expand revenue streams, and embed their technology even deeper into consumer’s lives and enterprise workflows. And 5G won’t be acting alone: The development of AI technologies will fuel the rise of autonomous cars and trucks and the growth of smart speakers, all of which are acting alongside one another and ushering in a transformed world. To help navigate this fast-changing landscape, Business Insider Intelligence has forecast the key figures that will define the next five years for telecommunications and technology leaders. The Telecoms & Tech Forecast Book gives you the data you need to make decisions on how to navigate the quickly evolving mobile, communications, and technology space. Here are some examples of the forecasts included in the deck: Global smart speaker installed base Global 5G-equipped phone installed base Enterprise AR & VR headset shipments Annual US cellular infrastructure spending The companies mentioned in the report are: Amazon, Alibaba, Tencent, Xiaomi, Google, Apple, Roku, Snap, T-Mobile, Sprint, Verizon, Samsung, Motorola, Huawei, UPS, Magic Leap Interested in getting the full report? Here are two ways to access it: Purchase & download the full report from our research store. >>Purchase & Download Now Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the IoT.Join the conversation about this story »
  • Hollywood talent firms encroach on ad agencies, Amazon's plans to disrupt gaming, and how much a YouTube influencer makes from 1 million views 23/07/2019
    Hello! Welcome to the Advertising and Media Insider newsletter, where we round up interesting stories we've covered over the past week, ICYMI. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at tdua@businessinsider.com. First up, if you think consulting firms are  the only interlopers that ad agencies should be worrying about, think again. Hollywood talent agencies and companies with roots in talent management are increasingly trying to carve a piece out of the $240-billion US advertising pie — something that I started wondering about after reporting on the unconventional ways P&G is trying to market to consumers. Big brands like Delta, P&G and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor and UTA for marketing — posing yet another threat to traditional ad agencies. Behind the news:  A big reason for talent agencies' new place in advertising is the increased fragmentation of media and consumer attention, which is forcing brands to seek out new ways of advertising, such as on Netflix and Hulu.  The talent agency pitch is that by being at the epicenter of entertainment and creativity, they are more plugged in than Madison Avenue is and help drive popular culture.  But it's not the first time that talent agencies have made a play for advertising dollars (remember Coca-Cola and CAA's marriage from back in the '90s?), so the jury's still out on how viable a competitor they will be to agencies. Speaking of disruptors, my colleague Lauren Johnson got the scoop that Amazon is continuing to challenge the duopoly's stronghold in advertising, this time by hiring for a new "stealth advertising innovation" team specializing in gaming advertising.  Amazon wants to disrupt the $100 billion gaming industry, so it's hiring for a 'stealth advertising' engineering team. According to two new job postings on LinkedIn, Amazon is hiring for gaming advertising specialists who will get "deep" access to Amazon's trove of purchase data to build out programmatic tools for advertisers. This suggests that Amazon may be making advertising — particularly programmatic advertising — a bigger priority, say some e-commerce agency sources. Elsewhere, our media fellow Amanda Perelli chatted with YouTube influencer Shelby Church, who detailed how much money she typically makes on a video with 1 million views. YouTube star Shelby Church breaks down how much money a video with 1 million views makes her Church, who has 1.2 million subscribers, told Business Insider that she makes between $2,000 and $5,000 on videos with about 1 million views. She does it through YouTube's Partner Program, which lets creators earn money by monetizing their channel with video ads. But how much money these ads generate depend on factors like a video's watch time, length, and demographics. And finally, Lucia had the inside scoop on how media conglomerate Group Nine Media is shaking up its sales leadership as it seeks bigger budgets from large ad spenders that span custom content, sponsorships, and the like.  Group Nine Media is shaking up its sales leadership to jumpstart its revenue. More details: Group Nine Media CRO Todd Anderman is leaving after more than six years at the company. He's being replaced by a triumvirate of executives with agency and digital backgrounds who will try to jumpstart the company's revenue, including Rachel Baumgarten, EVP of marketing; Kavata Mbondo, EVP of business operations; and Adam Shlachter, chief client officer. Group Nine has been trying to diversify its revenue, particularly into e-commerce. Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.) 'You're supposed to be at arm's length': Some ad agencies see potential conflicts of interest as their competitors spend billions to acquire data 145-year-old home security company ADT is trying to ditch its 'dinosaur' image by taking its media-buying in-house While Facebook takes a beating, its Stories feature is looking like an under-the-radar success Direct-to-consumer brands like Casper, FabFitFun, and Peloton are turning to scientific testing to find out which ads are a waste of money Anheuser-Busch's CMO on what many companies get wrong when it comes to being purpose-driven The CEO of a startup that helps marketers pull data out of walled gardens like Amazon explains why he just sold part of his business to Cannes Lions' parent company There's a deepening divide among Google workers: those who get free meals and those who don'tJoin the conversation about this story » NOW WATCH: Burger King's CMO explains why the biggest risk in marketing is not taking one
  • A contract programmer faces 10 years in jail for inserting a 'logic bomb' into a spreadsheet that caused the company to keep rehiring him 23/07/2019
    A contract programmer has pleaded guilty to a federal crime, and he faces up to 10 years in jail and up to a $250,000 fine. He had planted a "logic bomb" in a system that caused glitches in the system he built for his client every few years — forcing his employer to be dependent on him to fix each new problem.  His logic bomb was apparently discovered when the program glitched while he was on vacation, and he had to give employees the password so they could fix it. Visit Business Insider's homepage for more stories. We've heard of programmers who secretly automated their jobs, but here's a darker tale of a contract programmer who tried to force his employer to be dependent on him. Now, he's facing up to 10 years in prison, as well as a fine of up to $250,000.  David Tinley, 62, pleaded guilty in federal court to a charge of intentional damage to a protected computer, the US Attorney's Office of the Western District of Pennsylvania said in a press release. Tinley had been hired by a US unit of Siemens, the German-based tech conglomerate, to create custom automated spreadsheets. The company used these spreadsheets to manage orders for electrical equipment.  Tinley planted "logic bombs" in the spreadsheets, the government alleged. Logic bombs are bits of malicious code that disrupt the program when specific conditions are met, like a specific time on a specific date.  Read more: Microsoft CEO Satya Nadella told a cute joke about what it's really like to work with Bill Gates In this case, the logic bombs were timed to go off every few years, the government alleged, causing the spreadsheet to experience glitches like error messages and size changes to on-screen buttons, according to a report from Law360. When the program glitched, the company would bring Tinley back in to fix it. He fixed the system by pushing back the date the spreadsheets would stop working again, the government said. He was busted in 2016 when he was away on vacation and Siemens had to put an urgent order through the system, which had begun glitching, according to the Law360 report. The circumstance reportedly forced Tinley to share with employees his passwords that protected the system's code — revealing the logic bomb.  Tinley's lawyers said he never made any money by being hired to go in and fix the spreadsheets, arguing that his motivation was to protect his proprietary work, according to Law360. Even so, prosecutors argued that the situation met the $5,000 in damages needed to label it a felony because Siemens spent about $42,000 on an investigation into the damages he may have caused, Law360 reported. Tinley's plea included an agreement to pay restitution for those costs and forfeit two laptops, according to Law360. That's in addition to his sentencing, where he'll face the prospect of jail time and a fine. It's not unusual for programmers found guilty of planting logic bombs to go to jail. In 2008, a system administrator was sentenced to 30 months over his failed logic bomb at his employer Medco after it was spun off of Merck and he feared being laid off, The Register reported at the time. The system administrator pleaded guilty to planting the bomb, which was designed to delete a bunch of data after he left the company. Flaws in the way it was coded kept it from going off on time, and he was caught after he tried to fix it, prosecutors alleged. In 2018, an Atlanta judge sentenced a database programmer to two years in prison after he pleaded guilty to planting a logic bomb in the US Army's payroll databases, ZDNet reported. He planted the bomb after his employer lost the contract to continue managing those databases. This bomb did go off, deleting data that prevented US Army reservists from being paid and deployed on time. The army spent $2.6 million to investigate and repair their systems. They did restore all the data, and the man was ordered to pay $1.5 million in restitution and received jail time.Join the conversation about this story » NOW WATCH: Animated map shows where American accents came from
  • Three untapped opportunities wearables present to health insurers, providers, and employers 23/07/2019
      After a shaky start, wearables like smartwatches and fitness trackers have gained traction in healthcare, with US consumer use jumping from 9% in 2014 to 33% in 2018. More than 80% of consumers are willing to wear tech that measures health data — and penetration should continue to climb. The maturation of the wearable market will put more wearables in the hands of consumers and US businesses. The US healthcare industry as it exists today is not sustainable. An aging patient population and rising burden of chronic disease have caused healthcare costs to skyrocket and left providers struggling to keep up with demand for care.  Meanwhile, digital technologies in nearly every consumer experience outside of healthcare have raised patients’ expectations for good service to be higher than ever. One of the key mechanisms through which healthcare providers can finally evolve their outdated practices and exceed these expectations is wearable technology. Presently, 33% of US consumers have adopted wearables, such as smartwatches and fitness trackers, to play a more active role in managing their health. In turn, insurers, providers, and employers are poised to become just as active leveraging these devices – and the data they capture – to abandon the traditional reimbursement model and improve patient outcomes with personalized, value-based care. Adoption is going to keep climbing, as more than 80% of consumers are willing to wear tech that measures health data, according to Accenture — though they have reservations about who exactly should access it. A new report from Business Insider Intelligence, Business Insider’s premium research service, follows the growing adoption of wearables and breadth of functions they offer to outline how healthcare organizations and stakeholders can overcome this challenge and add greater value with wearable technology. For insurers, providers, and employers, wearables present three distinct opportunities: Insurers can use wearable data to enhance risk assessments and drive customer lifetime value. One study shows that wearables can incentivize healthier behavior associated with a 30% reduction in risk of cardiovascular events and death. Providers can use the remote patient monitoring capabilities of wearable technology to improve chronic disease management, lessen the burden of staff shortages, and navigate a changing reimbursement model. And since 90% of patients no longer feel obligated to stay with providers that don't deliver a satisfactory digital experience, wearables could help to attract and retain them. Employers can combine wearables with cash incentives to lower insurance costs and improve employee productivity. For example, The Greater Dayton Regional Transit Authority yielded $5 million in healthcare cost savings through a wearable-based employee wellness program. Want to Learn More? The Wearables in US Healthcare Report details the current and future market landscape of wearables in the US healthcare sector. It explores the key drivers behind wearable usage by insurers, healthcare providers, and employers, and the opportunities wearables afford to each of these stakeholders.  By outlining a successful case study from each stakeholder, the report highlights best practices in implementing wearables to reduce healthcare claims, improve patient outcomes, and drive insurance cost savings, as well as how the evolution of the market will create new, untapped opportunities for businesses. Get The Wearables in US Healthcare Report    Join the conversation about this story »
  • A top talent manager shares which products she advises her YouTube star clients not to promote on social media 23/07/2019
    Talent manager Amy Neben, who represents some YouTube stars, told Business Insider which products she advises her clients against promoting on social media, including non FDA approved powders that promote weight loss. Vaping products have become the most common rejected sponsorship at Select Management Group, according to Neben, who is a partner at the firm.     Influencers should be strategic about what companies they choose to promote on social media – avoiding any one-off campaigns that could damage their brand, Neben said.   Visit BI Prime for more stories. Some popular YouTube influencers refuse to work with controversial companies you might see on Kylie Jenner's Instagram page. Jenner is among some of the internet's top influencers who promote detox teas, which promise weight loss, and gummy vitamins for hair growth. But for a YouTube influencer with a young audience and a carefully constructed brand, promoting products like these could be the wrong move.  Amy Neben, partner and talent manager at Select Management Group – a company that manages some of YouTube's top influencers, like Eva Gutowski (mylifeaseva), with 10 million YouTube subscribers, and Lauren Riihimaki (laurdiy), with 9 million YouTube subscribers – told Business Insider that she advises her clients against promoting any "questionable digestible" product not approved by the FDA. Most of the YouTube influencers Select manages, like Gutowski and Riihimaki, have a target audience of 18- to 24-year-olds. Encouraging fans to be on a weight-loss tea diet isn't the right message influencers with young followers should spread, Neben said. Dr. Caroline Apovian, Professor of Medicine at Boston University School of Medicine, would advise all influencers against promoting weight-loss products on social media, she told Business Insider. Apovian is an obesity medical specialist and characterized obesity as a disease that should not be treated with non FDA approved powders or teas. Weight-loss products aren't the only ones Neben advises her clients to stay away from. Vaping products are now the most rejected type of sponsorship at Select Management Group, recently surpassing weight-loss teas, Neben said.  "I don't think products like these will ever go away," Neben said. "They just come in different waves and products – and people jump on the bandwagon and ride it out."  The influencer image  These products have the potential to damage an influencer's career because of the risks that come with encouraging a young audience to participate in potentially harmful activities, Neben said. Neben said talent managers should think strategically about how influencers are shaping their careers. Some examples of sponsorships that work well for an influencer marketing campaign are products like skincare, makeup, and food prep, Neben said. "They have a platform that is much more powerful than TV or film for young audiences," Neben said. "We really want to make sure our clients are always thinking about that and using their influence to do good instead of the one-off paid opportunity." SEE ALSO: YouTube star Shelby Church breaks down how much money a video with 1 million views makes her Join the conversation about this story » NOW WATCH: Pixar has a secret formula for making perfect films. Here are 5 rules that make its movies so special.

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  • Newsletter 2018.09 21/09/2018
    We're Hiring IT Specialists | 緊急募集!- ITスペシャリスト • WordPress Web Hosting for Business • DNS Hosting with Cloudflare • Introducing Microsoft Azure • Grow Your Business Efficiently • Do Business Anywhere with Microsoft Solutions • Office 365 Update for September 2018 [video] • New iPhones and Apple Watch Unveiled [video] • Outlook User Experience Update [video] • iOS 12 – The New Features • macOS Mojave Coming Late September • Microsoft Teams is ready to replace Skype for Business • Surface Event Announced for October 2nd
  • Newsletter 2018.08 27/08/2018
    New Tokyo Office Space in Cool Neighborhood with On-site Tech Support • 東京オフィススペースレンタル – オンサイトのITサポート付き! | 5 Must-have Microsoft Apps | Why should your small-midsize business use Office 365? | Why move your data to the cloud? | Are you connecting with your customers? | Office 365 Update for August 2018 [video] | Tip: Set an email flag, reminder, or color in Outlook 2016 [video] | New Microsoft 365 Public Roadmap Out Soon | Big tech warns of 'Japan's millennium bug' ahead of Akihito's abdication | Samsung is about to make 4TB SSDs and mobile storage cheaper

  • Why Choose Office 365? [VIDEOS] 21/11/2018
    Get a taste of why we love Office 365 so much in this easy-to-digest video playlist, cut up into 1-3 minute bite-sized chunks.
  • New Microsoft Surface Devices 04/10/2018
    Microsoft announced some exciting upgrades to the Surface family of devices on October 2nd, two of which feature a new all-black matte finish. Find out more about the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and Surface Headphones.
  • AutoSave Comes to Office 365 27/09/2018
    Starting September 2018, a new Office 365 AutoSave feature will be activated by default in Word, Excel, and PowerPoint. This is great for cloud collaboration and preventing data loss, but may require some adjustments to your current workflows.
  • 5 Must-have Microsoft Apps 10/08/2018
    Five essential Microsoft apps for Office 365 users on the move – from exciting new arrival Whiteboard to the indispensable Teams and more
  • More Microsoft Surface Go Videos Arrive 25/07/2018
    Microsoft just released a series of short, sweet promos for the upcoming Surface Go, highlighting its portability and versatility. Check out all ten spots and the Surface Go launch video in our playlist.
  • Warning – Microsoft Office 365 Phishing Email 19/07/2018
    An email scam designed to harvest Office 365 login details is currently doing the rounds. Find out how to spot this and similar phishing campaigns.
  • Surface Hub 2. Hubba Hubba. [video] 19/07/2018
    Confession – we can't stop thinking about the Surface Hub 2 and how cool it would look in our clients' offices. Check out the official video for yourself and follow us for Japan availability.
  • Chrome Countdown – Time to secure your website with HTTPS 13/07/2018
    Google Chrome 68, due late July 2018, will mark all http sites as 'not secure' in the browser's address bar. Find out how this will impact your website.
  • Microsoft Announces New Low-Cost Surface Go [video] 11/07/2018
    Microsoft just announced the Surface Go – a low-cost device modelled on the Surface Pro, with prices starting at US$399. Contact us for Japan availability.
  • Microsoft Business Applications Summit 2018 09/07/2018
    David Arthur Kinney and Alex Catlin of METHOD IT will be attending the Microsoft Business Applications Summit in Seattle, Washington, July 24-28, 2018. This is the first ever global bootcamp for Dynamics 365, Power BI, Excel, PowerApps, and Microsoft Flow, with over 200 expert sessions.